01Consumer productFounder and product direction
Independent digital product builder
Málaga / ES
IulianCojocaru
I build websites, apps and digital products that solve real business problems, not portfolio pieces that only look good in a grid.
Based in Málaga, working internationally. One person, a small number of projects at a time, from first conversation to live product.
Credibility
- 01Founder and product lead of Neatby
- 02Consumer app and client website work
- 03Hospitality and restaurant background
- 04Projects taken from concept to launch
- 05Based in Málaga
- 06Working internationally
Selected work
05 projects
Swipe to explore
02Client websiteDigital strategyInformation architecture
03Local businessPositioningUX and design direction
04Website redesignWebsite auditVisual redesign
RevuBot / conceptWeek 32 digest
Summary
Guests keep praising the kitchen and keep flagging the wait at peak service.
Recurring complaints
- Wait time at peak34%
- Order accuracy22%
- Noise in main room16%
- Card machine issues11%
Sentiment trend
This week, do these three
- 01Add one runner Friday and Saturday, 20:00 to 22:00
- 02Re-brief the pass on ticket read back
- 03Move the two window tables away from the speaker
Illustrative concept interface
05Product explorationProduct conceptRestaurant industry insight
Capabilities
- 01
Websites for businesses and brands
Marketing sites that make credible companies look credible online. Clear structure, editorial design, built to grow.
- 02
Apps and MVPs
Consumer and business products taken from a rough idea to something people can actually use, without a six month runway.
- 03
Product and UX redesign
Fixing sites and products that undersell the business behind them. Sharper positioning, calmer design, better decisions.
- 04
Ongoing improvements and support
A steady hand after launch. Iterating on what works, cutting what does not, keeping the product moving.
Business first
Design and code aremeans, not ends.
I start with the business problem, then decide what deserves to be built. Fewer features, clearer hierarchy, calmer screens.
I design for the person using the product on a phone at 8pm, not for a pitch deck or a design jury.
Launch early enough to learn something real, then keep sharpening what works.
About
From restaurantsto products.
A hospitality and restaurant background came first. Running a real operation, with real customers and real margins, still shapes how I judge a product.
Today I am the founder of Neatby and build client websites and digital products for businesses that need to look as credible as they are.
- Background
- Hospitality and restaurants
- Product
- Founder of Neatby
- Client work
- Websites and digital products
- Approach
- Business first product thinking
- Based in
- Málaga, Spain
- Working
- Internationally
One person, a small number of projects, from first conversation to launch.